January 13, 2023
SWOT Analysis

SWOT Analysis Business Example

View powerful SWOT Analysis examples to learn how SWOT can drive your strategic decisions. SWOT Analysis is the most popular and widespread strategic tool to help businesses look at their current situation from all sides. View examples now.

View SWOT Analysis Example
View SWOT Analysis Example

SWOT Analysis Example

What is the current state of your business?  SWOT Analysis is the most popular and widespread strategic tool to help businesses look at their current situation from all sides.  This is also referred to as situational analysis.  One of the reasons the SWOT Analysis has been so popular is that it achieves three things incredibly well:

  1. It focuses on internal and controllable factors with strengths and weaknesses
  2. It forces you to look at external factors that are typically out of your control to understand what additional opportunities might present themselves or threats that must be mitigated
  3. Lastly, it is easy for everyone to perform a SWOT Analysis leveraging the simple 4x4 matrix design and the built in questions around strengths, weaknesses, opportunities, and threats.

Every leadership team should perform a “State of Our Business” SWOT Analysis at least annually and ideally quarterly as part of the quarterly planning process.  This will keep your team on track and focused on the top priorities and objectives that align with maximizing “opportunities” and mitigating “threats”.

SWOT Analysis Business Example

How to perform a “State of Our Business” SWOT Analysis


  1. Identify your primary business objective?  Essentially what do you want to achieve and why?  This sets the context for the business SWOT Analysis and should be the basis for considering your strengths, weaknesses, opportunities, and threats.


  1. Based on your business objective, what are your key business strengths?  Where do you have an advantage over the competition - features, price, people, patents, etc?  What is driving your business forward today?  


  1. Based on your business objective, what are they key factors that are holding you back that you can control.  What doesn’t your product do that it should do - feature gaps for example?  What processes or policies are leading to friction and inefficiencies? What people issues are setting you back?  


  1. Based on your business objective and looking at external factors such as new laws, new technologies, new trends in behavior, pricing changes, competitive changes - where do you have an opportunity to expand, grow, accel?  How could you leverage a current strength and turn this into a new opportunity for the business? How can you look at an untapped area in the market and recognize a new opportunity?


  1. Based on your business objective, what external factors such as changes to social norms, new technologies, political changes, economic changes, as well as, competitive changes must you be focused on overcoming in order to protect your business.   A Threat could be a killer feature a competitor is leveraging to win your customers or a new pricing model that is undercutting your value proposition.  A new technology that might change the way businesses use or need your product.  A new law that could impact where you can do business.

As you can see in the exercise above, requiring your team to perform a quarterly, semi-annual, or annual SWOT Analysis will be critical to understanding your current situation, or state of your business, and what you must do to protect it and improve it, and where you have opportunities to create significant and focused growth.  It breaks you out of your current one dimensional thinking that can drive quarterly OKRs and strategic plans and forces a four dimensional approach to having complete awareness of your situation.


We recommend performing a business SWOT Analysis in the first week of the third month of each quarter.  This then provides time for leaders to incorporate their SWOT Analysis business analysis into smart quarterly goals or OKRs that the entire team can execute against to grow the business and stay ahead of the competition.

Quarterly Goals Example | How to Create the Perfect Quarterly Plan

Strategic Plan Template
Written by:
Gidon Wise
Most popular
Keeping Remote Workers Connected and Aligned with Alignment.io’s OKR Tools
In the era of remote work, keeping employees connected and aligned is more important than ever. OKRs provide a powerful framework for unifying remote teams around shared goals
The New Era of Goal Management: AI-Assisted OKRs with Alignment.io
Unleashing the Power of Artificial Intelligence for Smarter Goal Management
People-Centric Performance: Aligning Individual and Team OKRs with Alignment.io
Unlocking the Power of Aligned Goals: How Alignment.io Empowers Teams to Achieve More Together
From OpenGov to Startups: Why Companies Choose Alignment.io for OKR Success
Discover how Alignment.io’s intuitive platform and AI-powered coach are revolutionizing goal management for organizations of all sizes
Beyond Tracking: 5 Ways Alignment.io Brings Your OKRs to Life
Alignment.io: The Key to Unlocking the Full Potential of Your OKRs
Enterprise-Grade OKRs: How Alignment.io Scales Goal Management
Unlocking the Power of Alignment: How Alignment.io Enables Enterprises to Excel with OKRs
Conversations, Not Just Cascading: The Power of Alignment.io’s Collaborative OKR Approach
Unlock the Power of Collaborative OKRs with Alignment.io: Where Conversations Drive Success
How Alignment.io Simplifies OKR Adoption for Fast-Growing Startups
Alignment.io: The Simple, Powerful OKR Platform Built for Fast-Growing Startups
OKRs for Remote Teams: Best Practices and Tools (like Alignment.io)
Aligning Remote Teams for Success with OKRs and Alignment.io
From Strategy to Execution: Bridging the Gap with Alignment.io’s OKR Platform
Alignment.io: The Key to Unlocking Execution Excellence
The AI-Powered Difference: How Alignment.io’s Coach Drives OKR Success
Unleashing the Potential of OKRs with AI Guidance
Why OKRs Fail: 5 Common Pitfalls and How Alignment.io Helps Avoid Them
5 OKR Mistakes That Sabotage Success (and How to Fix Them with Alignment.io)
Introducing Inbox AI: AI-Enhanced Work Chat for Better Strategy Execution
Unlock seamless team collaboration and strategic focus with Alignment.io's Inbox AI. Consolidate project chats, stay updated on recent conversations, and enhance decision-making to achieve your vision more efficiently.
SWOT Analysis on a Product or Service
‍What is a Product SWOT analysis and why should you do one periodically? View SWOT Analysis examples and try the #1 free SWOT Analysis Template. Get started now.
Alignment.io Playbook Strategic Planning Guide
The Alignment.io Method strategic planning playbook for aligning teams to make the best decisions to achieve their visions.
Published on