January 13, 2023
SWOT Analysis

SWOT Analysis Business Example

View powerful SWOT Analysis examples to learn how SWOT can drive your strategic decisions. SWOT Analysis is the most popular and widespread strategic tool to help businesses look at their current situation from all sides. View examples now.

View SWOT Analysis Example
View SWOT Analysis Example

SWOT Analysis Example

What is the current state of your business?  SWOT Analysis is the most popular and widespread strategic tool to help businesses look at their current situation from all sides.  This is also referred to as situational analysis.  One of the reasons the SWOT Analysis has been so popular is that it achieves three things incredibly well:

  1. It focuses on internal and controllable factors with strengths and weaknesses
  2. It forces you to look at external factors that are typically out of your control to understand what additional opportunities might present themselves or threats that must be mitigated
  3. Lastly, it is easy for everyone to perform a SWOT Analysis leveraging the simple 4x4 matrix design and the built in questions around strengths, weaknesses, opportunities, and threats.

Every leadership team should perform a “State of Our Business” SWOT Analysis at least annually and ideally quarterly as part of the quarterly planning process.  This will keep your team on track and focused on the top priorities and objectives that align with maximizing “opportunities” and mitigating “threats”.

SWOT Analysis Business Example

How to perform a “State of Our Business” SWOT Analysis


  1. Identify your primary business objective?  Essentially what do you want to achieve and why?  This sets the context for the business SWOT Analysis and should be the basis for considering your strengths, weaknesses, opportunities, and threats.


  1. Based on your business objective, what are your key business strengths?  Where do you have an advantage over the competition - features, price, people, patents, etc?  What is driving your business forward today?  


  1. Based on your business objective, what are they key factors that are holding you back that you can control.  What doesn’t your product do that it should do - feature gaps for example?  What processes or policies are leading to friction and inefficiencies? What people issues are setting you back?  


  1. Based on your business objective and looking at external factors such as new laws, new technologies, new trends in behavior, pricing changes, competitive changes - where do you have an opportunity to expand, grow, accel?  How could you leverage a current strength and turn this into a new opportunity for the business? How can you look at an untapped area in the market and recognize a new opportunity?


  1. Based on your business objective, what external factors such as changes to social norms, new technologies, political changes, economic changes, as well as, competitive changes must you be focused on overcoming in order to protect your business.   A Threat could be a killer feature a competitor is leveraging to win your customers or a new pricing model that is undercutting your value proposition.  A new technology that might change the way businesses use or need your product.  A new law that could impact where you can do business.

As you can see in the exercise above, requiring your team to perform a quarterly, semi-annual, or annual SWOT Analysis will be critical to understanding your current situation, or state of your business, and what you must do to protect it and improve it, and where you have opportunities to create significant and focused growth.  It breaks you out of your current one dimensional thinking that can drive quarterly OKRs and strategic plans and forces a four dimensional approach to having complete awareness of your situation.


We recommend performing a business SWOT Analysis in the first week of the third month of each quarter.  This then provides time for leaders to incorporate their SWOT Analysis business analysis into smart quarterly goals or OKRs that the entire team can execute against to grow the business and stay ahead of the competition.

Quarterly Goals Example | How to Create the Perfect Quarterly Plan

Strategic Plan Template
Most popular
New Release: Automations 1.0
Simplifying Your Strategic Planning Process
New Release: Introducing Compass and Create 2.0
We're excited to introduce Create 2.0, a major step forward in delivering an organized and efficient data handling experience. This significant upgrade introduces a sophisticated framework for managing workspaces, teams, cycles, and projects all from the project experience. The system enhances collaboration, offers greater visibility, and promotes seamless operations across teams.
New Release: Alignment Workspaces 1.0
Alignment.io launches workspaces to help empower teams across the enterprise to make the best decisions and achieve brilliant visions
Strategic Planning Playbook
The Alignment.io strategic planning playbook for aligning teams to make the best decisions to achieve their visions.
Aptos Font
Aptos is the new default font for Microsoft Office, replacing Calibri.
Porter's Five Forces
Porter's Five Forces is a framework for analyzing the competitive dynamics of an industry. It was developed by Michael Porter, a Harvard Business School professor, and was first published in his 1979 book, "How Competitive Forces Shape Strategy."
Achieving a Balanced Life with SMART Goals
SMART Goals - are specific, measurable, attainable, relevant and time-bound. Use this Free SMART Goals template for achieving a balanced life.
Published on
Written by:
Gidon Wise