Businesses use PESTEL Analysis to analyze the macro environment as it relates to their objective. Learn how to use PESTEL in your decisions and leverage the most powerful free PESTEL Analysis template by SWOT. Get started for Free.
Porter's Five Forces is a framework for analyzing the competitive dynamics of an industry. It was developed by Michael Porter, a Harvard Business School professor, and was first published in his 1979 book, "How Competitive Forces Shape Strategy."